CITATION STYLE
Alexander, T. (2005). Integrierte Markenkommunikation. In Praxisorientierte Markenführung (pp. 325–345). Gabler Verlag. https://doi.org/10.1007/978-3-663-07856-2_17
Mendeley helps you to discover research relevant for your work.
Save time finding and organizing research with Mendeley