Mass culture and media as universals of modern society

Abstract

The article examines the concept of mass culture as a cultural universal in its modern manifestations and phenomena. The author consistently develops the thesis about the mediatization of mass culture in the information space. The purpose of this work is to identify the characteristic features of mass culture, as well as current trends in this environment. Mass culture is attributed to the division into ranks from “low” to “high”, but today there is a tendency to erase these facets. The complexity and inconsistency of this phenomenon, the vague definitions of the concept, the mechanisms of its correlation with other forms of culture encourage researchers to look for new approaches and refine the old ones in an effort to develop a common definition. The serial production of mass culture is analyzed, which acts as an important element of the education system, socialization and upbringing. Attention is focused on the positive aspects of the development of mass culture. The necessity of further study of the concepts of mass culture and media in their interrelation and interdependence is indicated.