Comparing to Prepare: Suggesting Ways to Study Social Media Today—and Tomorrow

Abstract

While the two currently most popular social media services – Twitter and Facebook – are different in terms of technical and end-user details, this paper suggests that a series of similarities can also be found regarding different modes of communication offered by both services. These modes are labeled as Broadcasting, Redistributing, Interacting and Acknowledging. The argument is put forward that such synthesis of communication modes across platform could prove useful for longitudinal and comparative research efforts.