A systematic approach to business modeling based on the value delivery modeling language

Abstract

Complex value creation networks have evolved as a substantial challenge for entrepreneurship in many industries. Value Delivery Architecture Modeling is a new approach to respond to this challenge by enabling people to understand the value creation network and by supporting the successful positioning of a company within this network. Consequently, Value Delivery Architecture Modeling allows for analyzing, evaluating and designing business models and their embeddedness in the value creation network. Value Delivery Architecture Modeling is based on the combination of the new business modeling language Value Delivery Modeling Language and semi-formal ontologies. The initial application of this new approach in the area of fast charging infrastructure in Germany shows promising results. The developed artifacts create an explicit frame of reference for the value creation network which can be useful in various situations. Value Delivery Architecture Modeling hereby addresses the understanding about the value network and enables the creation of novel value propositions.