Strategic Communication to Socialize Smoke Free Area in Klungkung, Bali, Indonesia)

Abstract

The Bali Provincial Government effectively applied local regulations (Perda) Number 1 of 2014 and Perbup Klungkung Number 1 of 2016 concerning Procedures for the Development and Supervision of KTR including encouraging the inclusion of the KTR in Perarem (customary rules) in each Customary Village. Klungkung Regency is the smallest regency in the province of Bali, Indonesia. The smoke free zone in Bali regulates that smokers don't smoke anywhere, therefore exposure to cigarette smoke does not affect vulnerable groups, namely children, adolescents and pregnant women. This study will evaluate the communication strategic to socialize Smoke Free Area in Klungkung Regency in Bali Province, Indonesia. The result found that the government made effective strategic communication through customary rules by Desa Adat. By way, it also prohibits cigarette advertising both in shops, shops and in other public places. Install anti-smoking billboards, form anti-smoking cadres and socialize the dangers of smoking in schools and communities