Pemberdayaan E-Commerce di Kalangan Pelaku UMKM di Indonesia

Abstract

In order to help the community's economy grow, one of the national priorities is to empower small and medium-sized businesses (SMEs). Developing an e-commerce platform for small businesses or SME e-commerce is one strategy to empower SMEs. Small and medium-sized businesses in Indonesia have enormous potential, but they have yet to fully realize it because of a lack of e-commerce adoption. Because of the current state of globalization, small and medium-sized enterprises (SMEs) must stay up with technology advancements in order to remain competitive. Developing an e-commerce platform for small and medium-sized businesses (SMEs) is not an easy task because of the unique characteristics of SMEs. As a result, a number of factors must be taken into account when creating SME e-commerce. Clear legal protection, a solid labor and infrastructure, banking support, and government support are all considered in a qualitative descriptive analysis. Taking these factors into consideration, it is hoped that SME e-commerce would continue to grow in order to meet Indonesia's economic growth goals.