Comparisons and perceptions of gains and losses are judged from an individual or social reference point. Gains and losses have a different emotional impact. A loss has a much stronger negative impact than an equivalent gain has a positive impact. People take more...
CITATION STYLE
van Raaij, W. F. (2016). Loss Aversion and Reference Points. In Understanding Consumer Financial Behavior (pp. 173–184). Palgrave Macmillan US. https://doi.org/10.1057/9781137544254_13
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