On the Role of Police Car Graphic Stripe in Design

Abstract

This paper discusses the role of police car graphic stripe in design. Police car from Polis DiRaja Malaysia (PDRM) has been chosen as a case example. The main issue and problem is that there are no uniformity and standard guidelines pro- duced by any country in the world pertaining to police car graphic stripe design. Content analysis has been carried out through the existing literature in order to understand the phenomena and to establish the knowledge gaps. The researchers found that there are three main factors that need to be addressed in this research topic such as (1) the effect of brand image and identity, (2) the effect of graphic stripe design, and (3) the effect of public perceptions on the PDRM. In conclusion, gaining information from the public about PDRM is the effective way in promoting police car graphic stripe in design. For future research, verifying could be extended to a larger setting, including two main phases: semantic transformation and seman- tic attribution.