The influence of individual affective factors on the continuous use of mobile apps

Abstract

Mobile apps have attracted a substantial amount of attention in mobile commerce. Usage behavior of consumers is always an important issue in this research area. The objective of this study is to explore what factors will affect an individual’s continuance intention to use mobile apps. We proposes a research model that integrates the Task-Technology Fit (TTF) and Theory of Reasoned Action (TRA), which are augmented with concepts of affective factors. We conduct an online survey and the results show that a higher degree of TTF and VTF (Value-Technology Fit) resulted in a more positive attitude towards using the mobile app. SN and attitude had strong significant impacts on users’ continuance intention to use the app. However, TTF and VTF had no significant effect on the continuance intention to use the app.