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Book Chapter

Entertainment Pricing Decisions

  • Hennig-Thurau T
  • Houston M
Springer International Publishing, (2019), 745-784
DOI: 10.1007/978-3-319-89292-4_14
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Abstract

For many, doing science is entertaining, and engaging in a science activity for its entertainment value is a credible rationale. Drawing parallels between science and various forms of entertainment from sports to opera, highlights the value of infotainment. Also mentions the risks associated with entertaining the public with science. (DLH)

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Hennig-Thurau, T., & Houston, M. B. (2019). Entertainment Pricing Decisions. In Entertainment Science (pp. 745–784). Springer International Publishing. https://doi.org/10.1007/978-3-319-89292-4_14

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