Youth Culture: Influence of Media and Globalization

Abstract

The emergence of youth as a specific cohort of population is associated with industrialization and is linked with the need for extended training and education for entering the labour market. Rising prosperity, high educational demands of the economy and rapid social change have collectively contributed to the emergence of a stage of life called youth. The youth occupy the in-between space between school and work. Many of them enter college. The congregation of large number of similar aged people sharing the same position in the social structure heightens the generational identification. Generational consciousness also entails a feeling of psychological disconnection from previous generations, their life situations, and their ideologies. This creates ripe conditions for the emergence of youth cultures. Youth cultures are profoundly influenced by media and globalization. In this research paper describe the features of youth culture; and discuss the impact of globalization and media on youth culture.