This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.
CITATION STYLE
Ulusu, Y., Durmuş, B., & Yurtkoru, E. S. (2015). Social Networking as a Marketing Tool. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 257–261). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_148
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