LOGONYMS AS A PART OF THE LINGUISTIC LANDSCAPE

Abstract

The paper deals with research into the linguistic landscape in the city of Banská Bystrica. The author focuses on logonyms as a part of the linguistic landscape; they are analysed in terms of formal aspects and the number of languages used. The existing onomastic research focused on logonymy in Polish onomastics in Slovakia abroad is also addressed in terms of the shift brought by the linguistic landscape research. The research of logonymy is more complex from the point of view of the linguistic landscape than from the point of view of onomastics, because the analysis of logonyms not only takes into account its onymic side, but also analyzes logonyms from the point of view of visual semiotics, pragmatics, semantic connotations acting on the recipient, etc.