The implementation of pro-ecological projects, including those in the field of renewable energy sources, should bring the desired effects, not only environmental or social, but also economic and financial. Although the latter should not prejudge the implementation of such projects, investors, who are primarily enterprises, need information on whether financing the project from specific, available sources is effective and when the incurred financial expenses will pay off. The publication presents a model that reflects the procedure in the analysis of financing opportunities for pro-ecological projects, aimed at maximizing their financial effects, with a consideration of specific risk factors and limitations. The result of the application of this model is information that supports making rational decisions about the implementation of a specific pro-ecological project. The model was positively verified within a case study concerning the purchase and assembly of a photovoltaic installation by a medium-sized company in Poland.
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