Abstract
Despite the rapid success of the Web as a commercial medium, many organizations do not have an understanding of the strategic implications of electric commerce. A survey of 179 small businesses, utilizing the Web, indicated that the best performing sites had multiple objectives.
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APA
Auger, P., & Tankersley, C. B. (2015). Strategy and the Performance of Small Business Websites. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 340–343). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_78
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