Street Art on TikTok: Engaging with Digital Cosmopolitanism

Abstract

With the rapid development of digital technology, digital cosmopolitans are engaging in street art from the real world to a range of social media. In this study, TikTok, one of the new and important communication channels, is the main source of data to explore how to increase transcultural engagement in digital cosmopolitanism. To limit data to be studied, Jingxuan Peng, who is a TikTok influencer, was observed and used as a case study to understand the relationship between street artists and digital cosmopolitans. As a result, a total of 243 videos and corresponding engagement responses were collected and investigated through text mining analysis. The findings show that TikTok can help increase social interactions between street artists and digital cosmopolitans, and that its content has varying levels of positive impact on transcultural engagement in digital cosmopolitanism.