Analysis of the Situation Faced by the Construction of Central Enterprise Ideology

Abstract

In recent years, with the rapid development of new media technologies, the media landscape and the ecology of public opinion have undergone profound changes. Relying on the new media platform of big data, cloud computing, internet of things, mobile internet, artificial intelligence, it has strong openness and interactivity. The anonymization of public speech, the flattening of information entry barriers, and the fragmentation of the spread of issues have ensured the user's right to learn and express, while also releasing the voice of the people. The public opinion environment tends to be complex and changeable, and the difficulty of ideology guiding work is increasing. The central enterprise is the basis of the Communist Party's ruling, an important force for maintaining political stability, and an important cornerstone for the party and the people to rely on. It is inevitable to follow the requirements of the Party Central Committee, strengthen the party's propaganda and propaganda, and firmly grasp the initiative of the leadership of ideological work.