Abstract
Marketing Communications, referred to as the voice of the company and its brand, is one of the four principles of marketing, which strives to engage the consumers in a dialogue to build brand equity and relationships among consumers.
Cite
CITATION STYLE
APA
Kumar, A., & Bosangit, C. (2014). Introduction to marketing communications and social media marketing. In Marketing Cases from Emerging Markets (Vol. 9783642368615, pp. 139–142). Springer-Verlag Berlin Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_18
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