Service in the Platform Context: A Review of the State of the Art and Future Research

Abstract

Today’s economy is changing; traditional ways of doing business have been turned upside down by a group of new companies. “Uber, the world's largest taxi-company owns no vehicles”. Facebook “the world's most popular media owner creates no content” and Airbnb “the world's largest accommodation provider owns no real estate”. This relatively new research phenomenon needs a deeper understanding. This systematic literature review is set up to explore and question the existing the literature in this field.