Role of e-reader adoption in life cycle greenhouse gas emissions of book reading activities

Abstract

Purpose: The purpose of this research is to identify at what extent e-book reading reduces global warming potential (GWP) of book reading activities relative to that of reading only paper books. Past studies assume e-books and paper books are interchangeable during consumption, but adopting e-book reading can alter reading patterns in reality. This research comparatively assessed the GWP of reading only paper books and that of reading pattern of after e-reader adoption of consumer segments. Methods: We computed GWP of book reading activities of consumer segments that include a life cycle of paper book, e-book, and e-book reading device. Two e-book devices were considered: a designated e-book device (e-reader) and a tablet. The functional units are book reading activities per person and per person-book, which account the number of books purchased or acquired and the reading hours per person. We collected data through a web survey in the USA. Consumer segmentation was performed by analyzing the level of importance in the aspects of book reading activities as a measurement variable. To observe the changes in reading patterns upon e-reader adoption within the same population, we conducted a 3-month social experiment involving e-readers in the USA. Results and discussion: Adopting e-readers was discovered to reduce both the GWP per person and the GWP per person-book of book reading activities. The GWP of e-books read with an e-reader and the GWP of paper books were found to break even at 4.7 books per year, provided consumers read less than 11 h a day. According to the web survey, e-reader users purchase more than seven e-books annually on average, which resulted in a smaller GWP per person-book relative to that of one paper book. Furthermore, the GWP per person in the social experiment was smaller for e-reader adopters than those who only read paper books because they substituted e-books for paper books. The overall book reading volume remains unchanged upon e-reader adoption. Conclusions: Adoption of e-readers reduces the GWP from book reading activities with only paper books, provided more than 4.7 paper books are substituted by e-books annually, and provided consumers’ total consumption volume remain unchanged. E-reader adopters read sufficient number of e-books to break even with paper books. However, most e-reader adopters are yet to fully abandon paper books for e-books. Analyzing the differences in the reading experience between e-books and paper books is a future task.