Komplementoren-integration: herausforderungen und lösungskonzepte

Abstract

Existing models of integration management such as supply chain management, customer integration, post merger integration and strategic alliances with competitors are focused on ''short-distance'' business partners with evident links to the respective business. These approaches neglect ''long-distance'' actors that provide accessories, attachments, infrastructures, and industrial services. The article outlines concepts for integrating these so called complementors into the value adding system, business system, and system of business relationships. The specific challenge of integration lies in the autarky and autonomy of complementors' businesses. Strategies and structures for integrating complementors are designed and existing tools for the planning and controlling of complex offerings are customized to the specific context of complementor integration. © 2009 Springer-Verlag.