CITATION STYLE
Mladenow, A., Bauer, C., & Strauss, C. (2016). Spower to the (Shopping) people! changing traditional customer-vendor interaction in online markets by ICT-Enabled “Group buying.” In Lecture Notes in Information Systems and Organisation (Vol. 19, pp. 203–213). Springer Heidelberg. https://doi.org/10.1007/978-3-319-38974-5_16
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