The Learning Organization and Market Orientation: A Study of Export Companies in the Netherlands

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Abstract

This study focused on the interrelations between formalisation, the learning organization, market orientation, business performance and on the possible moderating influence of the environmental variables competitive intensity and turbulence. This study was done in the context of the larger Dutch export companies. A review of the literature enabled the development of the following four hypotheses:

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Breman, P., & Dalgic, T. (2015). The Learning Organization and Market Orientation: A Study of Export Companies in the Netherlands. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 214–231). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_52

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