Cultural differences within and between countries affect the way business is practised. The consideration of these cultural differences and sensitivity are crucial factors in cross-cultural management. This Chapter aims to give an overview on the core characteristics that differentiate cultures and their meaning for international business.
CITATION STYLE
Morschett, D., Schramm-Klein, H., & Zentes, J. (2010). The Role of Country Culture for International Management. In Strategic International Management (pp. 133–154). Gabler. https://doi.org/10.1007/978-3-8349-6331-4_8
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