This chapter outlines the development of a consumer and entrepreneurial literacy education program based on the research described in Chapter 1. We describe the need for such a program, and the philosophical orientation, content, and instructional methods, relevant to the development of the program. The details of the 5-day educational program are presented. Piloting, implementation and assessment of the program to date are discussed.
CITATION STYLE
Viswanathan, M., Gajendiran, S., & Venkatesan, R. (2008). Developing a Consumer and Entrepreneurial Literacy Educational Program. In Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (pp. 53–70). Springer Netherlands. https://doi.org/10.1007/978-1-4020-5769-4_2
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