This paper explores how to manage channel conflict caused by the addition of electronic marketing channel through examining the external and internal factors that may influence channel conflict. Nine research propositions are proposed and the managerial implications are discussed.
CITATION STYLE
Wang, W. (2015). Managing Channel Conflict in the age of E-Commerce: External and Internal Factors. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 164). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_90
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