The Impact of Perceived Usefulness and Perceived Ease-Of-Use on Repurchase Intention of Online Shopping App User

Abstract

This study aims to examine the effect of perceived usefulness and perceived ease of use on repurchase intention on the Shopee application in Indonesia. The independent variables in this study are perceived usefulness and perceived ease of use, and the dependent variable in this study is repurchase intention. This research is quantitative research using a descriptive approach. The data used in this study are primary data obtained from 182 respondents. The technique used when taking samples in this study is using a nonprobability sampling technique with a purposive sampling method. In distributing the questionnaire using the respondent's criteria, namely people who have used the Shopee application and are domiciled in Indonesia. The results of the study using multiple regression analysis with the results that the variables perceived usefulness and perceived ease of use have a positive and significant effect on repurchase intention on the Shopee application in Indonesia.