Why enterprises can't innovate: Helping companies learn design thinking

Abstract

This paper describes the challenges of introducing design and innovation best practices into large companies focusing on enterprise software products. It proposes a theory for why existing companies tend to focus primarily on technical development factors while largely ignoring ease-of-use of the resulting solutions, and yet have been commercially successful to date. It also proposes that the market circumstances that have enabled this situation are likely to change as the market continues to mature. It then suggests methods for existing vendors to adapt to those changes and outlines the risks of not doing so. © 2011 Springer-Verlag.