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Demand and Market Research for Media and Information Products

  • Noam E
Springer International Publishing, (2019), 233-266
DOI: 10.1007/978-3-319-72000-5_9
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Abstract

… 10 Its adherents argue that media manufacture societal consciousness and set the political discourse … For example, focus groups hated the pilot to the TV series Seinfeld, which was green lit anyway and then became one of the most successful TV shows ever …

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APA

Noam, E. M. (2019). Demand and Market Research for Media and Information Products. In Media and Digital Management (pp. 233–266). Springer International Publishing. https://doi.org/10.1007/978-3-319-72000-5_9

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