Abstract
… they are loyal to the brand, the greater the brand’s “equity” in other words value to its owner. … culture is well-known. The Korean wave or Hallyu encompasses pop music (K-pop) but also …
Cite
CITATION STYLE
APA
Robertson, C. (2022). Brexit, Populism, and Emotive Politics. In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (pp. 74–83). Springer International Publishing. https://doi.org/10.1007/978-3-030-44556-0_20
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