Conclusion

Abstract

This book has described a changing cultural landscape. The celebration of the pregnant celebrity and the image of the ‘yummy mummy’ have become highly visible, ‘public’ obsessions evident across many representations and discourses of contemporary western motherhood. Demi Moore, arguably the first ‘glamour mum’ in her groundbreaking naked and pregnant Vanity Fair portrait, has been viewed as the figurehead for this recent movement. Since 1991, a growing legion of mainly North American and British celebrities has allowed the ‘yummy mummy’ movement to gain momentum.