An Export Marketing Model for Less-Developed Countries: A Case Study of Turkey in Light of the Japanese Experience

Abstract

Less-developed countries (LDCs) rely heavily on export marketing to obtain foreign currencies necessary for economic development. Several new developments in the theory of international trade have been incorporated to form general guidelines for an export marketing model for LDCs. The model also incorporates some of the features of the successful Japanese export strategy. Its usefulness is illustrated by applying it to Turkey, and LDC which could greatly benefit from an increase in export marketing.