Persuasion changes behavior. Persuasive people encourage us to do things we might not otherwise do, such as buying a new coat, taking a trip, changing jobs, and so on. Artifacts can persuade too: marketing specialists know that slick ads, sexy slogans, colorful packaging, empathic messages, elegant and beautiful designs are persuasive – they sell products.
CITATION STYLE
Preece, J. J. (2010). I Persuade, They Persuade, It Persuades! (pp. 2–3). https://doi.org/10.1007/978-3-642-13226-1_2
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