Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: The Case of Northern Virginia

  • Blanck J
  • Cogan-Marie L
  • Agnoli L
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Abstract

This chapter explores the perspectives of winery owners and operators regarding training for tasting room staff in the emerging US wine region of Northern Virginia. It examines the extent to which winery leaders believe training for tasting room staff is important,...

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Blanck, J. L., Cogan-Marie, L., & Agnoli, L. (2019). Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: The Case of Northern Virginia. In Wine Tourism Destination Management and Marketing (pp. 497–513). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_31

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