RELATIONSHIP BETWEEN LOCAL YOUTUBE TRAVEL VLOGS AND REVISIT INTENTION OF TOURISM STUDENTS OF DLSU-D

Abstract

Throughout the years, there has been a rise in the number of travel vlogs. Travel Vlogs have become an essential route for travelers to get tourism information, which influences the viewers' travel intentions. The quantitative study generally examines the significant relationship of local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas. The study was emerged because of the previous studies which addressed the relationship between travel vlogs and tourists’ travel intention. With the adapted attributes and characteristics, the results of this study could serve as a basis for the essence of watching travel vlogs in connection with the revisit intention of the students. The data was gathered using an online questionnaire constructed in Microsoft Forms. Two (2) tourism professors and a statistician from De La Salle University-Dasmariñas validated the questionnaire. The results were analyzed using weighted mean and Spearman’s Rho. Furthermore, the overall findings of the study revealed a strong correlation of the variables. Finally, the research concluded that there is a significant relationship between local YouTube travel vlogs and revisiting intention preferences of tourism students of De La Salle University-Dasmariñas.