Abstract
… marketing history, consumer engineering represented a shift toward “scientific marketing” and “marketing management” … Reassessing existing periodization in marketing history, which …
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CITATION STYLE
APA
Logemann, J., Cross, G., & Köhler, I. (2019). Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s. In Consumer Engineering, 1920s–1970s (pp. 1–17). Springer International Publishing. https://doi.org/10.1007/978-3-030-14564-4_1
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