Possible determinants affecting the use of mobile tourism services

Abstract

For this study a field trial was conducted to identify possible determinants affecting tourists' intended or actual use of mobile tourism services. Three trial services targeting tourists on tour were set up, in this case on the Åland Islands in Finland. We identified that the major barrier for the non usage of the trial services was linked to the value aspect of the packaged tour that the trial group participated in. Also price transparency and ease of use especially ease to take new mobile services temporary into use should be highlighted in mobile tourism service development. © 2009 Springer-Verlag Berlin Heidelberg.