1.1 SOCIAL MEDIA MARKETING RETAINS BRAND EQUITY DURING PRODUCT CRISIS

  • Zafar F
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Abstract

… Leadership brands are classified by higher brand strength and higher brand stature. To … of five samples from three of the most authentic laboratories of the country in order to confirm that …

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Zafar, F. (2017). 1.1 SOCIAL MEDIA MARKETING RETAINS BRAND EQUITY DURING PRODUCT CRISIS. Advances in Social Sciences Research Journal, 4(13). https://doi.org/10.14738/assrj.413.2708

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