Toolbox—A Process for Moving from Family Identity to Family Business Brand

  • Schwass J
  • Glemser A
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Abstract

… We feel and see the legacy of [Mark Rolle and] our predecessors very clearly today. They had a vision on the cutting edge for their time. There’s no reason we shouldn’t be ahead of our …

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Schwass, J., & Glemser, A.-C. (2016). Toolbox—A Process for Moving from Family Identity to Family Business Brand. In Wise Family Business (pp. 231–271). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-58600-1_7

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