Business Intelligence (BI): A Critical Strategy for University Success and Sustainability

Abstract

Generally, BI plays a very significant role in promoting the success of any organization, particularly the universities; however, not all BI projects have been implemented successfully by the universities across the word, suggesting that only a few universities appear to have faith in BI as strategy for success and sustainability particularly in this era where data speak. As a result, this study attempts to establish the relationship between BI and university sustainability and success. Therefore, the major objective of the study is to find an empirical link between BI and university sustainability and success with particular interest in Saudi Arabia. Overall, the study found that business intelligence affects the university sustainability but not its success. It shows that BI assists the university in making good decisions that may sustain the university while ensuring that the university does not fall below breakeven in terms of success. By implication, the university can use business intelligence as a strategy for sustainability but not work well for achieving the desired success.