Development and marketing of ecotourism in Baikal region

Abstract

The necessity of development and marketing of ecological tourism in Baikal region is substantiated today by requirements for sustainability of entrenched economic activities in regions of Russia, as well as, by problems of environment preservation. Therefore, the modern ecological tourism concept and its principles suggested for Baikal region are described. The ecological tourism with active involvement of local residents in particular should become an important element for development of the Baikal region, promoting both economic development and preservation of natural and cultural heritage in the region. The work presents the model and approaches to ecological tourism, as well as marketing concept for ecological tourism products and services, the implementation of which is required for sustainable development of the given entrenched kind of activity in Baikal region territory. The issues of marketing planning and marketing strategy in the sphere of ecological tourism are discussed. The importance of nature preservation and of ecological tourism development for Baikal region is presented, as the most prospective and profitable way of tourism and entrenched for local people activity, which will result in new jobs and sustainable incomes to support local nature and communities.