Strategi Bertahan Hotel Syariah pada Masa Pandemi Covid-19 (Studi Kasus: Saung Dolken Resort Syariah Bogor)

Abstract

The outbreak of the COVID-19 Pandemic, has an impact on all activities globally, especially tourism activities. The number of tourists fell drastically in line with travel restrictions, both by land, sea and air transportation modes. This condition has worsened since the implementation of social distancing, physical distancing, and Large-Scale Social Restrictions (PSBB) to break the chain of spread of the COVID-19 pandemic. Saung Dolken Resort Bogor is one of the resorts affected by the Covid-19 pandemic where there is a decrease in visitors, which has an impact on operational activities. This study aims to examine the condition of hotels in Bogor and the survival strategies taken during the outbreak. The method used in this study uses qualitative research methods with descriptive qualitative approach methods and in-depth interview techniques and literature studies on books, scientific journals, and online news. The results of this study indicate that Saung Dolken Resort and Hotel Syariah can still survive during the covid-19 pandemic. The strategy is almost the same, namely by terminating employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, selling non-room products online, to refusing to refund bookings by changing the visit schedule.