Determining the acceptability of advertising fascia design and color, for buildings in historical urban areas

Abstract

This paper examined how varying the shape and color œmbination of the background and text affected subjective perception of advertising fesda for use on traditional buildings. A survey was conducted, using questionnaires, to evaluate reactions to advertising fesda of different shape and color! the results were then collated and analyzed, in order to gauge the acceptability of advertising fesda based on visual attractiveness and the degree of coordination with the surrounding environment. Also, using varying background cdars of different MunseU hues, different color combination of background and text cokn: were explored. The results showed that l) a significant difference in the acceptance of advertising fascia was found according to age group, and that the visual attractiveness of advertising fEisda affected elderly respondents morel 2) in terms of material and shape of the fesda, using wood in unfinished organic forms, or adding a traditional wooden firame was seen to increase the acceptability of advertising fasda; 3) within the surface area permitted for advertising fesda by local ordinance for historical buildings, appropriate changes to the size of the area did not negatively impact the acceptance of advertising fasdal 4) using coknrs of hue R with low value and low chroma, and achromatic color with a middle value for the background received the best ratings for acceptability.