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Unlocking the power of data under the new EU General Data Protection Regulation

Journal of Direct, Data and Digital Marketing Practice (2015) 16(4) 270-274
DOI: 10.1057/dddmp.2015.20
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Abstract

Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for the new legal framework.

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Kolah, A., & Foss, B. (2015). Unlocking the power of data under the new EU General Data Protection Regulation. Journal of Direct, Data and Digital Marketing Practice, 16(4), 270–274. https://doi.org/10.1057/dddmp.2015.20

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