Evaluation of a Strategic Management Program: Context, Input, Process, Product Model as a Prototype for Business Academies

Abstract

The present study examines the evaluation models of strategic management (SM) programs in business academies and evaluates a sample program based on Stufflebeam’s context, input, process, product (CIPP) program evaluation model. When evaluation studies used in Turkey were scrutinized, Stake’s countenance model and Provus’s discrepancy model were also discovered; however, the CIPP Model has generally been used. Further, this study explores (1) the history of SM education and (2) SM education within the perspectives of business academies, (3) a sample of SM education developed by a private education consulting service and (4) a theoretical background and a practical method to evaluate the program of business academies.