User Research and Persona Building Method in Mobile Games

Abstract

This research aims to find the determinant of user research and persona building :mobile games to design questionnaire. The method presented in this paper is comparing tlsimilarities and differences of mobile games and PC games to conclude the characteristics of mobile games. Besides, we formulate the principles in cognitive psychology that might guiethe design of questionnaire of mobile games user persona. In this study, we conclude thmobile games are easier to operate, interrupted and have limited development of hardwadevices and storage comparing with the PC games. In addition, mobile games are easier 1begin and need more SNS support. Moreover, this research analyzes the cognition fields for thmobile games in the five sense of people, human ecological perception and human aesthetperception.