Individual product customization based on multi-agent technology

Abstract

With the increase of global marketing competition and the dynamic change of the marketing environment, products produced by enterprises that are needed by consumers are more individualized and more flexible. It is an important research project for product consumers and enterprises of how to gain product information effectively. Intelligent customization technology of individual products in remote locations is one of the important sides of this project. In this paper, a customized motorcycle is taken as an example to study individual product specifications. A product customization agent is designed to match the contents and to calculate the methods of product value itemized. Using the agents, the traditional delivery of products through addresses can be replaced by product customization communization between consumers and enterprises. Furthermore a calculation method of individual motorcycle customization is proposed. © 2006 Springer.