Tracking users like there is no tomorrow: Privacy on the current internet

Abstract

Since the beginning of the web, users have been worried about usability but not always about security or privacy. Nowadays people are starting to realize that sometimes it is important to protect their privacy not only in real life, but also in the virtual world. This paper analyzes the current privacy debate surrounding online web tracking and explains the most relevant techniques and defenses. It also presents the different companies involved and related standards and regulations.