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The Philosophy of the Yakult Group and Its Propagator, the Yakult Lady

  • Okuno A
DOI: 10.1007/978-981-15-0241-5_6
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Abstract

Yakult, a lactic acid beverage drink, and the Yakult Lady, who delivers it to customers, are not only the sellers but also the propagators of the company philosophy. In this article, we describe Shirota-ism and the Yakult Lady Dealer System. Shirota-ism is the...

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APA

Okuno, A. (2020). The Philosophy of the Yakult Group and Its Propagator, the Yakult Lady (pp. 91–104). https://doi.org/10.1007/978-981-15-0241-5_6

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