Conversation Beyond the Classroom: Social Media and Marketing Education

Abstract

Social media seems to be affecting every component of day-to-day life. Many of us spend time connecting with friends and family members using social networks, sharing photos, videos, and stories via content networks, playing online games and inhabiting virtual worlds. Organizations are incorporating social media elements into their campaigns and designing products geared toward enhancing our social media experiences. Whether it is our churches, gyms, or dinner clubs, we can “follow” or “friend” virtually every aspect of our lives. Given the ubiquity of social media and the high rate of social media utilization among college students, it’s not surprising then that educators are turning to social media as a platform and tool for meeting educational objectives.